Signage Plans

Sec. 7-13-10.  Signage plan.

Not withstanding the other provisions of this article, the city council may, at its sole discretion, approve a signage plan for certain development projects listed in this section. The approved signage plan may include signs of different sizes, types, locations, placement and height from those otherwise enumerated in this article.

(1)   Purpose.  The purpose behind this section is to permit creativity in sign design and placement to address site issues and constraints associated with topography, pedestrian-orientation, way-finding and other conditions unique to the subject development. 

(2)   Application.  Signage plans may be submitted for the following types of development: 

a.   Urban village projects.

b.   Level III projects.

c.   Commercial, industrial, or mixed use developments containing five or more acres in area.

(3)   Submittal process.  Signage plan applications may be submitted for city council consideration at the time of original consideration of the proposed development or separately from the original development proposal. The following information or material shall be required for a signage plan application. 

a.   Owner and contact name, address, telephone number and signature(s), as applicable.

b.   A signage plan proposal illustrating the proposed signs, their proposed location, their proposed purpose, along with a statement as to why the existing sign code cannot or should not be followed in the subject case.

c.   An analysis showing how the proposed signage plan differs from what could be provided under the existing city sign regulations set forth in this article.

d.   Other similar information determined by the planning and development director to be necessary for understanding the purpose and intent of the proposed signage plan application.

(4)   Review procedure.  The planning and development director shall schedule the signage plan for city council consideration in accordance with the notice and public hearing procedures set forth in section 7-5-20. In reviewing the proposed signage plan, the city council shall take the following matters into consideration. 

a.   The extent to which the proposed signage plan deviates from the sign allowances otherwise applicable in this article.

b.   The rationale provided by the applicant for the deviations.

c.   The extent to which the signage plan promotes city goals for way-finding, pedestrian-orientation, and business identification.

d.   The degree to which the signage plan creatively and effectively addresses the issues and constraints unique to the site with regard to signage.

(5)   City council may deny or approve the proposed signage plan in part or in total and may establish conditions regarding approval. In the event that the signage plan is denied, the applicant must wait at least 365 days before reapplying for a new signage plan substantially similar to the proposed signage plan.

(Ord. No. 3427, § 1, 12-12-06)